I had a heck of a time making up my mind what to do. I wanted to get into that territory before Kmart orsomebody else woke up and stole our thunder there. It seemed like a great competitive move to make. So you see what I mean when I say you have to think small to grow big. And really, I don't have anydoubt that Wal-Mart will stay the course and reach $100 billion in sales by the year 2000. It's achallenge. Nothing like it has ever been done before, but our folks will do it. And now I'm going toconfess to a really radical thought I've been having lately. I probably won't do anything about it, but thefolks who come after me are eventually going to have to face up to this question. Even by thinking small,can a $100 billion retailer really function as efficiently and productively as it should Or would maybe five$20 billion companies work better "I'm sure that our whole focus on thinking small all relates to Sam running that store in Newport, wherehe was the entrepreneur, and he was out there involved as a leader of the community. He sees thatentrepreneurial element as being so important and something he never wants us to lose. He saw the bigchange in Ben Franklin and all those other companies that lost it because they got too big and distracted,and he's just determined it won't happen here."For us, thinking small is a way of life, almost an obsession. And I suspect thinking small is an approachthat almost any business could profit from. The bigger you are, the more urgently you probably need it. 卡通 自拍 亚洲 另类 Now when they come home for a visit, it makes them sad that the old town square isn't exactly like it waswhen they left it back in 1954. It's almost like they want their hometown to be stuck in time, anold-fashioned place filled with old-fashioned people doing business the old-fashioned way. Somehow,small-town populations weren't supposed to move out into their own suburbs, and they weren't supposedto go out to the intersections of highways and build malls with lots of free parking. That's just not the waysome of these people remember their old towns. But folks who grew up in big cities feel the same wayabout what's happened to their cities over the last forty or fifty years. A lot of the stores and the movietheaters and the restaurants that they remember loving as kids have boarded up and either gone out ofbusiness or moved to the suburbs too. "Me and Sam used to have a big time picking items. We'd go buy a Dallas newspaper and a Little Rocknewspaper and a Fort Smith newspaper, and he'd say, 'Well now, Phil, let's make us up some kind of anad for this weekend.' So we'd look around the store and find a big display of socks or a big display ofpanties, or a wastebasket, or a broom, or a big old stack of motor oil. We'd pick out, say, twenty items,and then we'd sit down on the floor with a pair of scissors and go through those newspapers until wefound some store that had run oil, and we'd just cut out the oil can and paste it on there and write'Pennzoil 30W' and stick our price on it. And we'd do the same thing for the socks and the panties andthe wastebasket just make up our own ad out of everybody else's ads in those newspapers. But itworked! Because we made real hot prices. He'd say there was no use running an ad everybody else wasrunning for the same price, or why would they come in Sam was a dime store man so at first he wantedto make a certain percentage of profit on everything. But he came around to the idea that a real hot itemwould really bring them in the store so we finally started running things like toothpaste for sixteen cents atube. Then we'd have to worry about getting enough of it in stock."A little later on, Phil ran what became one of the most famous item promotions in our history. We senthim down to open store number 52 in Hot Springs, Arkansasthe first store we ever opened in a townthat already had a Kmart. Phil got there and decided Kmart had been getting away with some pretty highprices in the absence of any discounting competition. So he worked up a detergent promotion that turnedinto the world's largest display ever of Tide, or maybe Cheersome detergent. He worked out a deal toget about $1.00 off a case if he would buy some absolutely ridiculous amount of detergent, somethinglike 3,500 cases of the giant-sized box. Then he ran it as an ad promotion for, say, $1.99 a box, off fromthe usual $3.97. Well, when all of us in the Bentonville office saw how much he'd bought, we reallythought old Phil had completely gone over the dam. This was an unbelievable amount of soap. It made upa pyramid of detergent boxes that ran twelve to eighteen cases highall the way to the ceiling, and it was75 or 100 feet long, which took up the whole aisle across the back of the store, and then it was about 12feet wide so you could hardly get past it. I think a lot of companies would have fired Phil for that one, butwe always felt we had to try some of this crazy stuff. "And we'd say, 'We're with Walton's.' The Robsons were very smart about the way they handled their finances: Helen's father organized hisranch and family businesses as a partnership, and Helen and her brothers were all partners. They all tookturns doing the ranch books and things like that. Helen has a B.S. degree in finance, which back then wasreally unusual for a woman. Anyway, Mr. Robson advised us to do the same thing with our family, andwe did, way back in 1953. What little we had at the time, we put into a partnership with our kids, whichwas later incorporated into Walton Enterprises.